Zillow is the biggest real estate website — but a FSBO post on Zillow isn't the same as an MLS listing that feeds Zillow. Here's the difference, and why it matters.
Flat fee. $0 at closing. All 50 states.
Posting "For Sale by Owner" on Zillow feels like exposure. It usually isn't.
Where each option actually shows up.
Get on the MLS once and Zillow comes free — along with everything else.
The MLS is the upstream feed for Zillow, Realtor.com, Redfin, Trulia, Homes.com, and brokerage sites like Coldwell Banker and Re/Max. List once — appear everywhere buyers actually look.
Buyer agents work off the MLS, not Zillow. Getting on the MLS is how your home reaches the 90%+ of buyers who shop with an agent — including the ones ready to write an offer this weekend.
Most Zillow buyers filter to 'For Sale (by Agent)' by default — the MLS-sourced results. A Zillow-only FSBO post is filtered out of that view. MLS listings stay in the main results.
FlatFeeMLS.ai puts your home on the local MLS for a flat fee starting at $99 — and that single feed lands you on Zillow, Realtor.com, Redfin, Trulia, Homes.com and the brokerage sites buyers browse every night.
You keep control of the price, the showings, and the negotiations. We just unlock the distribution.
What sellers ask before choosing between Zillow and the MLS.
One flat fee. Zillow, Realtor.com, Redfin, and the local agents with the buyers — all in one listing.
